Could you be losing business?
People are 5 times more likely to leave a site if it isn’t mobile-friendly.
For the first time ever, Smartphones have overtaken PCs for online surfing.
The shift from PCs to mobile devices is upon us – the news is now out that for the first time viewing websites on mobile devices has overtaken desktop PCs (source Daily Telegraph, 2nd November 2016).
In 2010, the web pages loaded on mobile devices stood at just 5%; in 2013 that figure reached 25% – now, in October 2016, it accounts for a whopping 51.3%, with 46.5% of that traffic being smartphones and 4.7% tablets, according to research from Statcounter.
The rise of the dominance of the smartphone can be attributed to the growth of high-speed mobile networks, more powerful devices, and sales in emerging markets – indeed, smartphones have become many people’s main, or in some cases only, computer.
Since April 2016, when searches are performed on mobile devices “Mobile friendliness” will now also affect how prominently websites appear in Google search results pages.
A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results, but in a blog post the company said it would have “a significant impact” on search results.
“As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,” the Google representative said.
The world’s gone mobile. Now, it’s your turn.
If you don’t want to lose business or be left behind and would like to upgrade your existing Easitill website to a mobile-friendly website call 01604 881881 for a quotation.