Nurseries Case Studies
Russells Garden Centre
Russell’s Garden Centre has proven more than ever, how important, good quality colour labels with great photos and plant information are key to selling more plants.They utilised Easitill’s high quality stunning plant database photo’s, label design software and Floralabels media to
label all their plants ready for sale and the increased results spoke for themselves.
“We labelled our clematis in January using the new Easitill Labeling system and Floralabels and had sold them all based on our colour labels before any had even bloomed!” – Russell’s Garden Centre Nursery Manager
Rougham Hall Nurseries
Rougham Hall Nurseries wanted to have an ‘easy -to –manage’ labelling system for his very comprehensive stock of plants for his nursery and online-based business near Bury St Edmunds in Suffolk. Many of the plants that they sell range from the very specialized through to a broader range stock – the Floralabel system enabled Kelvin to decide what information needed to go on each plant label and in what configuration on each template. The beauty of the system was that he could print as many or as few labels as he needed, chiming perfectly with each garden season, the weather, and the needs of his business and their was no wastage. Rougham have prestigious links with The Royal Horticultural Society and the Chelsea Flower Show and over the years have attended many of their shows so keeping their valuable customer base satisfied and informed via their plant purchases was a crucial factor in selecting their labeling system, and indeed has helped to protect Rougham Hall’s national reputation as a renowned nursery. The Floralabel system has “future –proofed” their business and has also enabled them to get a foot in the Epos door if a website and EPOS system are added at a future point as all will work in tandem with each other. We like to think that we can support and grow your business alongside ours.
Beechside are a large business that have specialized in supplying the corporate, domestic and commercial sectors for over 20 years, as well as dealing with landscapers, and contract flower displays their website says that they “can supply and maintain anything horticultural”. Previously Beechside had been ordering pre-printed labels, but had decided that they needed a more up to date bespoke system that fitted their customer and business needs, and cut down on any potential wastage. They chose the Easitill Floralabel system as labels could be printed in a variety of templates (there are limitless configurations) and to the precise amount needed at the time when the stock was ready to be dispatched or sold to the
customer. There is the option to add the Easitill Epos system if it’s needed in the future which would work with Beechsides back office and stock control and could replenishment retail plants at the touch of a button.
Started in 1947 as a small holding by Fred Ferries the Tyddyn Sachau Garden Centre wanted a labeling system that helped them to promote that most of their plants were home grown at their site in North Wales together with images on the labels that helped their customers to identify and take care of their purchases. The Easitill team helped them to produce their own branding “ Welsh Home Grown plants “ that go on as much of the stock as possible together with plant labels that have images on them. Previously Tyddyn had been working with pre-ordered labels, which were more costly and sometimes had supply problems. The Easitill Floralabel system enabled the team to print exactly the amount of labels they needed at the correct point in the season, enabling the business to react to the weather and demand with absolutely no wastage at a cheaper cost. The “ Home Grown” branding on plants has helped to promote their provenance, which has become a powerful marketing tool in the business now and for the future.
Our area engineer finished early at a customers’ site and decided to call in at other nurseries in the area to see if anyone else could use our services. The engineer came across Hathern Nurseries and decided to call in. He immediately was summoned into the office where he met Simon the owner. Simon explained he had been visited by numerous EPoS companies who had all sent their best salesman. Simon discovered that no matter what question he asked the answer was always yes (even when it should have been no). Simon quickly realized the difference when our engineer explained how our system worked rather than trying to sell. Naturally, with trust instilled, an order was placed the next working day. Working with the Horticultural industry for over 25 years meant we understood that we were just about to enter the busiest period for Plant Nurseries. With this in mind we created ‘open sales’ which meant he could start using the till straight away, without the need to input all his products. This is far better than a manual till. After the season he will be able to report on what has been sold with much greater detail. He will have security control to report on which staff sold what. As time goes by we can gradually add more and more stock and use our built in labelling for the plant so products can simply be scanned. And of course, the customers can have a ‘proper’ receipt.
Twinlocks Garden Centre
Twinlocks Garden Centre Ltd was founded by husband and wife Linda and Martin Twiss over 22 years ago. We are based in Gargrave, covering most of the Yorkshire Dales. Our Easitill trainer and engineer commented on how it was such a delight working in such beautiful surroundings. When they started Martin admits he was almost computer illiterate. With this in mind we took our time and Maritn delegated responsibilities to other staff members. This worked extremely well, he could focus on learning in a more general way about EPoS and how the products worked, whilst others were appointed tasks like adding customers for the loyalty scheme, or creating custom hotkeys.
They opted for a 2 till system, with the back office on Martin’s laptop. This allowed Martin to review reports and products away from the garden centre (our tills are perfectly happy to work independently). On a recent visit Martin commented on how he never expected to have so much on the system already. This approach is made possible by our unique way we put customer service first. There is no rush with us to get everything done as soon as you get the system. We sent our trainer back for the next stage only when Martin was fully comfortable with everything we had taught so far. The Twinlocks team can then turn their attention to our in-built labelling system, getting the plants looking great with personalised labels.